Interview with Social Data Lab / Amazon

Interview with Social Data Lab / Amazon

Interview with Social Data Lab / Amazon

Interviewee: Andreas Weigend, Director, Social Data Lab & Former Chief Scientist, Amazon Questions asked: - What does it mean to be a truly "customer-centric" organisation? - How can organisations implement a cost-effective Big Data strategy? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - How should companies better mine the data they have of customers?

By Vocalcom

Is Your Brand Customer-Centric? 5 Questions to Consider

In the past few years, the conversation around customer service has shifted from reactive to proactive, from delivering service to creating great customer experiences. As many studies suggest, brands that value great experiences and embrace a customer-centric approach achieve the most growth and long-term loyalty. Forrester's Customer Index reported that brands that prioritize customer experience gained 43% in performance. And...
View Full Article