Interview with Sprooki

Interview with Sprooki

Interview with Sprooki

Interviewee: Claire Mula, Managing Director and Co-Founder, Sprooki - What does it mean to be a truly "customer-centric" organisation? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - What are the key ingredients in developing your O2O strategy? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

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Leverage Proactive Communication when Speaking with Customers

It should go without saying that proactive communication is an extremely important part of the overall customer communication process. Implementing proactive communication is critical for any company that is currently leveraging the flexibility and versatility of a virtual call center solution. For example, the role that virtual call center agents play is vital when it comes to which channels customers...
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