Interview with Sprooki

Interview with Sprooki

Interview with Sprooki

Interviewee: Claire Mula, Managing Director and Co-Founder, Sprooki - What does it mean to be a truly "customer-centric" organisation? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - What are the key ingredients in developing your O2O strategy? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

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These days, delivering great customer experiences is both more possible and challenging than before. Omnichannel customer engagement enables brands to connect with customers through more touchpoints than ever. However, the sheer number of channels can also be overwhelming to companies and customers alike, and many brands may find optimization of their omnichannel strategy an ongoing process requiring constant adjustments. For...
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