Interview with Sprooki

Interview with Sprooki

Interview with Sprooki

Interviewee: Claire Mula, Managing Director and Co-Founder, Sprooki - What does it mean to be a truly "customer-centric" organisation? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - What are the key ingredients in developing your O2O strategy? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

By Vocalcom

In the World of Contact Centers, More May Not Be Merrier

We’ve all heard the saying, “the more the merrier.” In the world of the contact center, though, this phrase is often met with more than a little ambivalence. For example, the more customer loyalty you have, the better; however, the more systems your company operates on, the worse. That’s exactly what happened for one client of ours – teleservices provider...
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