Interview with Zalora

Interview with Zalora

Interview with Zalora

Interviewee: Magnus Grimeland, Managing Director & Co-founder, Zalora Questions: - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

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The Do's and Dont's of Telemarketing

Telemarketing software is only as powerful as the people who are using it. This stream of logic seems to go unnoticed, however, for those who consider telemarketing an archaic form of generating revenue and establish customer connections. Of course, this isn’t true. The key to leveraging the full power of your telemarketing software is by empowering your agents for proper...
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