Interview with Zalora

Interview with Zalora

Interview with Zalora

Interviewee: Magnus Grimeland, Managing Director & Co-founder, Zalora Questions: - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

By Vocalcom

The Growing Force of Social Customer Service

Social media platforms continue to dominate the customer service sphere, empowering brands to engage with more customers than ever on a daily basis. Customers reach out to brands for social customer service while also using social media channels to express their sentiments regarding their experiences—a point that can make or break customer loyalty. An Aberdeen Group report found that companies...
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