Interview with Zorpia

Interview with Zorpia

Interview with Zorpia

Interviewee: Jeffrey Ng, Chief Executive Officer, Zorpia Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - How can organisations implement a cost-effective Big Data strategy?

By Vocalcom