Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Sharyn Leaver and Sheryl Pattek, Forrester Forum hosts and experts, share 4 key takeaways from Forrester's 2014 Forum for CIOs and CMOs. Learn more about how CIOs and CMOs must partner and work together in order to win in the Age of the Customer: https://solutions.forrester.com/age-of-the-customer

By Vocalcom

Why Your Retail Company Needs Powerful CRM Technology

Being a retailer is like being on a matchmaking site: You want strangers to love you enough to commit to a long-term relationship. Part of your job as a retailer is ensuring that every “first date” with a customer turns into marriage – and customer relationship management (CRM) technology is your diamond ring. CRM platforms for retailers can turn the...
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