Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Sharyn Leaver and Sheryl Pattek, Forrester Forum hosts and experts, share 4 key takeaways from Forrester's 2014 Forum for CIOs and CMOs. Learn more about how CIOs and CMOs must partner and work together in order to win in the Age of the Customer: https://solutions.forrester.com/age-of-the-customer

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6 Tips for Measuring Customer Satisfaction

These days, delivering great customer experiences is both more possible and challenging than before. Omnichannel customer engagement enables brands to connect with customers through more touchpoints than ever. However, the sheer number of channels can also be overwhelming to companies and customers alike, and many brands may find optimization of their omnichannel strategy an ongoing process requiring constant adjustments. For...
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