Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Sharyn Leaver and Sheryl Pattek, Forrester Forum hosts and experts, share 4 key takeaways from Forrester's 2014 Forum for CIOs and CMOs. Learn more about how CIOs and CMOs must partner and work together in order to win in the Age of the Customer: https://solutions.forrester.com/age-of-the-customer

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Part 3 - Are You Reaching All the Customers You Can? How Twitter Can Help

In parts one and two of this series, we detailed ways that two huge brand names – Paramount Pictures and Etsy – leverage Twitter to remain thought-leaders in their respective spaces. Twitter continues to gain traction in the customer service space regardless of specialty. For example, your call center solution could integrate social media to help enhance your digital customer...
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