Kristen McNutt (MBA 2015) - Bringing Business Skills to Education Reform

Kristen McNutt (MBA 2015) - Bringing Business Skills to Education Reform

Kristen McNutt (MBA 2015) - Bringing Business Skills to Education Reform

Kristen McNutt (MBA 2015) plans to combine her business skills with her lifelong passion for education to help reform K-12 education. Learn more: https://www.alumni.hbs.edu/campaign/making-a-difference/Pages/individual-spotlights.aspx?num=4354&cindex=3

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Top Tips for Shifting Your Customer Demographic

While all customers are becoming increasingly multi-channel today, taking a targeted multi-channel approach can also help brands expand their business to engage new demographics.  Consider Hennessy, an upscale cognac from French company LVMH (Louis Vuitton, Moët Hennessy). The brand wanted to reach a younger audience, and so it created a multi-channel campaign that included a micro-site featuring rap artist Nasir...
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