Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Your customers are on a journey. At every turn, they have choices--choices to engage with, buy from, or walk away from your brand. And the stakes are high. If you don't lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they'll find someone who does. Join Scott McCorkle, Marketing Cloud CEO, and leaders from the world's most powerful brands to hear how they're building 1:1 customer journeys across email, mobile, social, web, and more.

By Vocalcom

Just How Many Customers Can You Lose Out on Without First Call Resolution?

Everyone in the business world knows that time is money, which is exactly why it’s essential to optimize your call center operations and initiatives – especially when it comes to first call resolution (FCR). FCR should be an integral part of your call center operations and objectives. Research has shown that just a one percent improvement in first call response can...
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