Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Your customers are on a journey. At every turn, they have choices--choices to engage with, buy from, or walk away from your brand. And the stakes are high. If you don't lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they'll find someone who does. Join Scott McCorkle, Marketing Cloud CEO, and leaders from the world's most powerful brands to hear how they're building 1:1 customer journeys across email, mobile, social, web, and more.

By Vocalcom

6 Key Words for Driving Social Media Engagement

Social media platforms continue to play a key role in customer engagement and, further, the reputation and success of brands that adopt them. From searching for product information in-store on smartphones to tweeting service requests, customers are not only showing an increased demand for engagement on these channels but inciting brands to change the way they use them to meet...
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