Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Your customers are on a journey. At every turn, they have choices--choices to engage with, buy from, or walk away from your brand. And the stakes are high. If you don't lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they'll find someone who does. Join Scott McCorkle, Marketing Cloud CEO, and leaders from the world's most powerful brands to hear how they're building 1:1 customer journeys across email, mobile, social, web, and more.

By Vocalcom

Voice Channel Still Dominates in Customer Service

With the numerous channels used for customer service these days, one might question if the traditional voice channel will one day become obsolete. Do customers really want to call for service instead of sending a quick tweet? Wouldn't a short email or text message yield a quicker answer? Customer service efficiency on any of these channels depends on a brand's...
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