Marketing Nation Success Series - The Hero K12 Story

Marketing Nation Success Series - The Hero K12 Story

Marketing Nation Success Series - The Hero K12 Story

Hero K12 software helps schools track all types of behavior and implement programs that shift the focus from punishing negative behavior to rewarding good conduct. School administrators, however, don’t typically budget for a product like Hero because they’ve never seen anything like it before. Hero K12 needed to shift their marketing programs from driving brand awareness to educating administrators on the value that Hero’s positive behavior initiatives deliver. Fortunately, they found Marketo, and 10 days after purchase they launched a campaign that exceeded all expectations.

By Vocalcom