Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

In this Marketo video testimonial, Ed Stening, Associate Director of Digital Strategy & MultiChannel Marketing discusses how implementing Marketo has given Zoetis insight into the full customer profile and behavior across all touchpoints and all channels. This insight helps Zoetis be less tactical and more strategic. In addition, the Zoetis sales force now has access to see what customers are doing online so they can reach out at the right time with the right information.

By Vocalcom

Virtual Call Center: Potential Benefits Remain Untapped

Unified communications (UC) solutions – capable of merging real-time communications, like instant messaging, telephony and voice services with non-real time communications like unified messaging, e-mail and SMS – remain one of the most underused business technology tools. Companies that have already employed the technology have a head start on their competition that may grow even wider in the near future....
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