Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

In this Marketo video testimonial, Ed Stening, Associate Director of Digital Strategy & MultiChannel Marketing discusses how implementing Marketo has given Zoetis insight into the full customer profile and behavior across all touchpoints and all channels. This insight helps Zoetis be less tactical and more strategic. In addition, the Zoetis sales force now has access to see what customers are doing online so they can reach out at the right time with the right information.

By Vocalcom

10 Steps to Customer Satisfaction with Live Chat

With the ever-increasing popularity of live chat as a channel for customer service and sales acceleration, brands are poised to deliver a great customer experience on this channel. Numerous studies have shown that live chat preference varies greatly with age—millennials tend to prefer it more than consumers over the age of 35—but studies have shown that over half of consumers...
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