Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

In this Marketo video testimonial, Ed Stening, Associate Director of Digital Strategy & MultiChannel Marketing discusses how implementing Marketo has given Zoetis insight into the full customer profile and behavior across all touchpoints and all channels. This insight helps Zoetis be less tactical and more strategic. In addition, the Zoetis sales force now has access to see what customers are doing online so they can reach out at the right time with the right information.

By Vocalcom

Two Questions Every Social Contact Center Agent Should Be Able to Answer

Sure, powerful call center applications, solutions and software are vital to securing business continuity and sales…but have you considered how your call center agents are supporting this technology? Call center agents essentially make up the face of your operations. They need to be empowered with the knowledge and know-how to support your customers’ every last inquisitive whim. Your agents need...
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