Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

In this Marketo video testimonial, Ed Stening, Associate Director of Digital Strategy & MultiChannel Marketing discusses how implementing Marketo has given Zoetis insight into the full customer profile and behavior across all touchpoints and all channels. This insight helps Zoetis be less tactical and more strategic. In addition, the Zoetis sales force now has access to see what customers are doing online so they can reach out at the right time with the right information.

By Vocalcom

7 Drivers of Employee Engagement in the Contact Center

As many brands have taken note, customer service success is directly linked to employee engagement. Numerous studies have demonstrated the importance of keeping employees motivated and empowering them to display their strengths at work. Indeed, when employees do not feel engaged, the results may be costly to the company. A Gallup poll found that engagement levels drop to just 2%...
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