Marketo Customer Testimonial: Mary Rosai, Charles Schwab

Marketo Customer Testimonial: Mary Rosai, Charles Schwab

Marketo Customer Testimonial: Mary Rosai, Charles Schwab

In this Marketo video testimonial, Mary Rosai, Senior Vice President of Institutional Services Marketing at Charles Schwab talks about how Marketo meets the needs of the highly complex environment of the financial services industry and offers solutions for both B2B and B2C marketing. In addition, Marketo offers Schwab transparency across marketing and sales and the ability to assign attribution to show the impact marketing has on the organization.

By Vocalcom

Telemarketing: Time to Get Personal

Have you ever answered a phone call from an unfamiliar number, only to have the person on the other end mispronounce your name? Chances are your guard came up, and your interest level went down. One of the most common reasons telemarketing calls fail is that they sound impersonal and are perceived to be nothing more than a hassle. Unfortunately,...
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