Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

In this Marketo testimonial video, Michael Carlson, Vice President of Marketing at ForwardLine Financial, talks about how Marketo helps ForwardLine Financial maintain clean data and create targeted, smart campaigns to their database of over 1.2 million contacts. With Marketo, ForwardLine has added the functionality necessary for their complex drip programs, including advanced dynamic content. ForwardLine runs several campaigns that include up to 1500 variations and Marketo allows them to scale these campaigns in a simple, understandable way. Marketo reporting then allows them to drill down and look at results across these campaigns in any way they choose in order to understand the return on their marketing investment.

By Vocalcom

The Importance of Tailoring Cross-Platform Consistency

For years, enterprises been abandoning the traditional brick and mortar setup and extending their service to include more than the telephone. Today, businesses exist across multiple channels and can provide multiple experiences. Now, the many unique faces of a business – brick and mortar, telephone, Internet and mobile – can co-exist. The importance of all of these platforms seamlessly and...
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