Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

In this Marketo testimonial video, Michael Carlson, Vice President of Marketing at ForwardLine Financial, talks about how Marketo helps ForwardLine Financial maintain clean data and create targeted, smart campaigns to their database of over 1.2 million contacts. With Marketo, ForwardLine has added the functionality necessary for their complex drip programs, including advanced dynamic content. ForwardLine runs several campaigns that include up to 1500 variations and Marketo allows them to scale these campaigns in a simple, understandable way. Marketo reporting then allows them to drill down and look at results across these campaigns in any way they choose in order to understand the return on their marketing investment.

By Vocalcom

So what is your Contact Centre New Years Resolution ?

As we say goodbye to 2015, and hello to 2016 we all make those New Years resolutions. Why not do the same thing for your Contact Centre? Contact Centres have ridden the recession and we've come out of the other side stronger, but has your technology stood still or moved with the times? Have you upgraded, renewed, or even reviewed,...
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