Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

In this Marketo testimonial video, Rob Mohan, Marketing Web Developer, describes how Marketo’s intuitive solution makes it easy to create new programs and campaigns while ensuring that the right message goes out to the right person. Having the confidence that campaigns and programs will run as they are supposed to, The Online 401K can focus on developing content to engage consumers and create conversations. Marketo’s robust analytics give The Online 401K insight into what leads are interested in and how content is performing. With that insight, they can make strategic adjustments on the fly. Sales Insight informs sales of lead activity so they can pursue leads when they are hot. This, in turn, has improved the relationship between the sales and marketing organizations.

By Vocalcom

Top 10 Customer Engagement Trends for 2016 - Part 1

With the arrival of a new year, contact centers are set to experience shifts in customer engagement strategy. While many of the trends to be expected in 2016 closely mirror current ones, the ways in which technologies are implemented, agents train for and deliver service, and consumers choose to interact with their preferred brands will emphasize greater personalized attention and...
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