Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

In this Marketo video testimonial, Sarah Samplonius, Global Advertising & Digital at Avoka, talks about how Marketo has helped the start-up company gain efficiency to leverage their marketing budget and identify the impact of each campaign to optimize marketing. In addition, Marketo has helped Avoka align sales and marketing by providing sales with access to exactly what customers are seeing so they can reach out and have timely, relevant conversations.

By Vocalcom

The Tale of One Successful Company's Customer Service Meltdown

It just goes to show that even the most profitable company can begin to burn if it doesn’t ensure a competitive, pleasant customer experience. The company in question is Ryanair, a European low-cost airline. Ryanair boasts annual profits of about 500 million euro; however, the brand is now experiencing profit warnings, likely due to what CEO Michael O’Leary would rather...
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