Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

In this Marketo video testimonial, Sarah Samplonius, Global Advertising & Digital at Avoka, talks about how Marketo has helped the start-up company gain efficiency to leverage their marketing budget and identify the impact of each campaign to optimize marketing. In addition, Marketo has helped Avoka align sales and marketing by providing sales with access to exactly what customers are seeing so they can reach out and have timely, relevant conversations.

By Vocalcom

5 Ways to Deliver Optimum Omnichannel Customer Service

Many brands nowadays embrace a multichannel approach to customer engagement. However, merely being present on multiple channels does not ensure great customer experiences, as some channels are often not optimized for meaningful content or lack the consistent agent support customers look for. In this regard, the distinction between multichannel and omnichannel is significant: omnichannel customer service stands for true, consistent...
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