Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

In this Marketo testimonial video, Sarah Shelnut, Demand Generation Manager talks about how Marketo has helped NanoLumens drive lead generation despite their very complex sales processes. Different nurture streams enable NanoLumens to tailor the messaging to the industry, role or situation that is most relevant to viewer. Leveraging the Customer Engagement Engine, NanoLumens follows every lead from their first touchpoint. As a result, leads increased 150% year-over-year.

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3 Ways Predictive Dialers Drive Sales Acceleration

In today’s increasingly competitive marketplace, companies are constantly challenged to find the best means to attract new customers and maintain the loyalty of their current ones. A major focus for corporations is sales acceleration, or the process of increasing the speed, and also the efficiency and consistency, of the sales process. Whereas business in the past was heavily conducted as...
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