Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

In this Marketo testimonial video, Sarah Shelnut, Demand Generation Manager talks about how Marketo has helped NanoLumens drive lead generation despite their very complex sales processes. Different nurture streams enable NanoLumens to tailor the messaging to the industry, role or situation that is most relevant to viewer. Leveraging the Customer Engagement Engine, NanoLumens follows every lead from their first touchpoint. As a result, leads increased 150% year-over-year.

By Vocalcom

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Today’s call center solutions have taken agents and heightened them to levels of personalized support that could not be obtained without the addition of technology. However, the technology and its features are only as powerful and capable as the people who are utilizing them. This means that managers must seek out and hire agents who are as tech-savvy as they...
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