Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

In this Marketo testimonial video, Sarah Shelnut, Demand Generation Manager talks about how Marketo has helped NanoLumens drive lead generation despite their very complex sales processes. Different nurture streams enable NanoLumens to tailor the messaging to the industry, role or situation that is most relevant to viewer. Leveraging the Customer Engagement Engine, NanoLumens follows every lead from their first touchpoint. As a result, leads increased 150% year-over-year.

By Vocalcom

Call Center Execs Confident in Customer Service, Yet Hesitant to Go Multi-Channel

A survey conducted by Firstsource Solutions during this year’s Call Center Week 2013 - recently held in Las Vegas – shows that the majority of call center executives are sitting pretty when it comes to the quality of their customer service. In fact, 85 percent of those surveyed described their organization’s customer service as either “exceptional” or “good.” Meanwhile, only...
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