Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

Marketo Customer Testimonial: Sarah Shelnut, NanoLumens

In this Marketo testimonial video, Sarah Shelnut, Demand Generation Manager talks about how Marketo has helped NanoLumens drive lead generation despite their very complex sales processes. Different nurture streams enable NanoLumens to tailor the messaging to the industry, role or situation that is most relevant to viewer. Leveraging the Customer Engagement Engine, NanoLumens follows every lead from their first touchpoint. As a result, leads increased 150% year-over-year.

By Vocalcom

Just How Accurate was the Prediction of Predictive Dialing Technology?

Once upon a time, predictive dialer technology was an idea of fiction. Today, it is an indispensable asset to businesses managing inbound and outbound calls. Yet the call service software no longer resembles the primitive equipment it once was. In fact, it doesn’t even require physical hardware anymore. As this age-old article (published in the forever-ago year of 1999) foretold,...
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