Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

In this Marketo testimonial video, Tom Wentworth, CMO at Acquia explains how bringing in Marketo has helped Acquia upgrade marketing from email blasting to creating a focused strategy on customer engagement. Marketo’s ease of use means everyone in the marketing organization can utilize the tool and people can get ramped up quickly. By using Marketo to create a funnel and scoring model, Acquia grew their pipeline 129% year over year. In addition, marketing and sales are aligned and working better together.

By Vocalcom

Delivering the Optimal Customer Experience

Some people may think that customer service and customer experience are essentially the same. In truth, customer service focuses on delivering support to a customer, whereas customer experience considers the perspective of the customer—what it actually feels like to be on the receiving end of support. Customer experience is increasingly becoming a priority for businesses, with Forrester Research reporting that...
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