Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

In this Marketo testimonial video, Tom Wentworth, CMO at Acquia explains how bringing in Marketo has helped Acquia upgrade marketing from email blasting to creating a focused strategy on customer engagement. Marketo’s ease of use means everyone in the marketing organization can utilize the tool and people can get ramped up quickly. By using Marketo to create a funnel and scoring model, Acquia grew their pipeline 129% year over year. In addition, marketing and sales are aligned and working better together.

By Vocalcom

6 Tips for Giving Customers an Effortless Experience

Brands often spend time making customer experiences meaningful and even fun, but how many focus on making it effortless? It’s always great to engage customers in a positive manner, but overcomplicating the experience will not win them over. Here are six tips for giving customers an effortless experience and winning their satisfaction. Identify channels that need optimization When customers start...
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