Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

In this Marketo testimonial video, Tom Wentworth, CMO at Acquia explains how bringing in Marketo has helped Acquia upgrade marketing from email blasting to creating a focused strategy on customer engagement. Marketo’s ease of use means everyone in the marketing organization can utilize the tool and people can get ramped up quickly. By using Marketo to create a funnel and scoring model, Acquia grew their pipeline 129% year over year. In addition, marketing and sales are aligned and working better together.

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What Are the Benefits of a Predictive Dialer?

In today’s omnichannel world, brands have many creative options for driving sales acceleration that were not always available in the past. Social media platforms, for example, have become ideal channels for customer engagement, effective for both service and targeted marketing campaigns. SMS may likewise be used for customer outreach, while live chat is effective for enticing a potential customer in...
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