Marketo Customer Video Testimonial: Kylie Glover, Comvita

Marketo Customer Video Testimonial: Kylie Glover, Comvita

Marketo Customer Video Testimonial: Kylie Glover, Comvita

Prior to Marketo, Comvita used a content management system with a built-in email tool, which allowed them to send emails and determine if those emails had been read. Unfortunately, it did little else. Comvita had no way to differentiate between a new lead, someone who had purchased from Comvita before, and those who were already loyal customers. In addition, the previous solution was not user-friendly, making communications difficult to send and it offered almost no insights. A small marketing team with a limited budget, Comvita wanted to reach a wide range of people in a tailored, specific and timely way. Comvita sought a solution that would be easy to implement and extremely user-friendly as well as one that could be rolled out globally. While many solutions were designed for either B2B or B2C, Marketo did both. In addition, Marketo was easily scalable to the global business, easy to use and provided the rich insight Comvita needed.

By Vocalcom

How to Use Big Data to Enhance Customer Experiences

Big data has been a key player in customer engagement for some time now, and it promises to remain that way in the new year. According to IDC, global big data and business analytics revenues are forecast to reach just over $180 billion in 2019, showing an increase of more than 50% over a five-year period. While brands have typically...
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