Marketo Customer Video Testimonial: Kylie Glover, Comvita

Marketo Customer Video Testimonial: Kylie Glover, Comvita

Marketo Customer Video Testimonial: Kylie Glover, Comvita

Prior to Marketo, Comvita used a content management system with a built-in email tool, which allowed them to send emails and determine if those emails had been read. Unfortunately, it did little else. Comvita had no way to differentiate between a new lead, someone who had purchased from Comvita before, and those who were already loyal customers. In addition, the previous solution was not user-friendly, making communications difficult to send and it offered almost no insights. A small marketing team with a limited budget, Comvita wanted to reach a wide range of people in a tailored, specific and timely way. Comvita sought a solution that would be easy to implement and extremely user-friendly as well as one that could be rolled out globally. While many solutions were designed for either B2B or B2C, Marketo did both. In addition, Marketo was easily scalable to the global business, easy to use and provided the rich insight Comvita needed.

By Vocalcom

Three Issues the Right Telemarketing Software Can Quickly Fix

You may have heard the whispers. You may have encountered frustrated peers. You may have seen the unfortunate adverse affects of poor telemarketing technology and business strategies. The bad news about this is that it is more commonplace than we think. The good news, however, is that not all telemarketing businesses follow in these ill-advised footsteps. Telemarketing remains one of today’s...
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