Marketo Customer Video Testimonial: Kylie Glover, Comvita

Marketo Customer Video Testimonial: Kylie Glover, Comvita

Marketo Customer Video Testimonial: Kylie Glover, Comvita

Prior to Marketo, Comvita used a content management system with a built-in email tool, which allowed them to send emails and determine if those emails had been read. Unfortunately, it did little else. Comvita had no way to differentiate between a new lead, someone who had purchased from Comvita before, and those who were already loyal customers. In addition, the previous solution was not user-friendly, making communications difficult to send and it offered almost no insights. A small marketing team with a limited budget, Comvita wanted to reach a wide range of people in a tailored, specific and timely way. Comvita sought a solution that would be easy to implement and extremely user-friendly as well as one that could be rolled out globally. While many solutions were designed for either B2B or B2C, Marketo did both. In addition, Marketo was easily scalable to the global business, easy to use and provided the rich insight Comvita needed.

By Vocalcom

The Complexity of the Contact Center Customer Ecosystem

When it comes to customer service, getting it “right” feels like the easiest thing in the world. Just ask the customer what they want, surely. The problem with this approach, though, is that customers often have varying needs and priorities depending on their circumstances. Furthermore, customers have preferences in how they engage with contact center agents. While the emergence of...
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