Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

The Dominance of Voice as a Preferred Customer Service Channel

Many contact centers nowadays utilize an omnichannel strategy for customer service with the hope of reaching the greatest possible audience. When done right, this can be an excellent approach to meeting the demands of customers and marketing a brand. However, the rising popularity of chat and social media have not diminished the value of the traditional customer service channel: voice....
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