Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

Robotic Process Automation and the Contact Centre

I attended a very interesting "round table" lunch recently hosted by Teleperformance. It was titled RPA and Making Customer Service Easy. I was intrigued. What was RPA? How had I missed it? After all, I hear about most new products or innovations that effect the Contact Centre. Had we invented a Robot that sat there 24x7 and answered each and...
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