Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

5 Key Values at the Core of Millennial Customer Experience

Modern customer experiences are not just about good service delivered through advanced technologies or greater availability. As many brands have taken note, modern customers look for rich, customer-centric experiences that align with customer values. Millennial customers arguably embrace these ideals more than any other generation, as their digital savviness, sense of efficiency, and desire for personalized service have reshaped the...
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