Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

5 Key Words for Driving Great Mobile Customer Experiences

Most brands these days recognize the growing importance of mobile customer experience. According to Smart Insights, 80% of Internet users own a smartphone. And when it comes to mobile customer experience, a poor one can be costly to a company: CMS Report found that 57% of mobile users claim that they won’t recommend a business with a poorly designed mobile...
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