Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

Multichannel or Omnichannel: How Do You Best Serve Your Customers?

Delivering effective customer service means tailoring to the needs of the customer. In this day and age, companies are poised to reach more customers than ever before with the use of multichannel strategies, which allow consumers to make transactions through the channel of their choice such as chat, SMS, or social media, to name a few. Consumers continue to show...
View Full Article