Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

Most Brands See Social Media Potential, but Still Don't Use It

Research continues to point to the potential for social media to accelerate business operations, and yet the numbers continue to roll out showing that businesses are not using social media as part of their communications efforts. A recent survey commissioned by PricewaterhouseCoopers shows that companies are increasingly “starting to think about” how to improve communications with social media. Yet, despite...
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