Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

5 Ways to Optimize Customer Experiences with Big Data

In order to provide great customer experiences, brands must first understand their customers. Customer feedback surveys and social media comments offer valuable insights, but the digital age has paved the way for closer analysis on a far greater scale with big data analytics. Big data allows companies to analyze a mix of complex data sets from various sources to gain...
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