Max Geerling Testimonial

Max Geerling   Testimonial

Max Geerling Testimonial

Max Geerling, Head of Product Management, Cards and iDEAL, Currence Netherlands Customer Festival 2014

By Vocalcom

5 Key Words for Building Customer Centricity

Customer experience these days is far more personal than it once was. It’s no longer enough to take a reactive approach: Customers seek proactive and humanized brand engagement that takes their perspective, not the brand’s. Indeed, customer centricity begins with assuming the customer’s point of view and asking at every step of the journey, “Is this what the customer wants?”...
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