McGraw-Hill's Success Story

McGraw-Hill's Success Story

McGraw-Hill's Success Story

McGraw-Hill uses the Salesforce1 Platform to build apps to connect sales reps on campuses across the country.

By Vocalcom

What is Customer Relationship Management?

From BPO and IP to CEM and SIP, call center jargon often seems like a dizzying maze of mysterious acronyms. Today, we’re focusing on one of them: CRM, or Customer Relationship Management. First, let’s clarify exactly what is meant by customer relationship management. Our own CRM partner, Salesforce, excellently defines the term in a recent blog post, comparing it to...
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