Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA has a rich 346 year history of innovation. It's using the Salesforce Customer Success Platform to create a 1:1 relationship with consumers of its products and to completely transform and enrich the relationship between patients and physicians.

By Vocalcom

Just How Many Customers Can You Lose Out on Without First Call Resolution?

Everyone in the business world knows that time is money, which is exactly why it’s essential to optimize your call center operations and initiatives – especially when it comes to first call resolution (FCR). FCR should be an integral part of your call center operations and objectives. Research has shown that just a one percent improvement in first call response can...
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