Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA has a rich 346 year history of innovation. It's using the Salesforce Customer Success Platform to create a 1:1 relationship with consumers of its products and to completely transform and enrich the relationship between patients and physicians.

By Vocalcom

Delivering the Optimal Customer Experience

Some people may think that customer service and customer experience are essentially the same. In truth, customer service focuses on delivering support to a customer, whereas customer experience considers the perspective of the customer—what it actually feels like to be on the receiving end of support. Customer experience is increasingly becoming a priority for businesses, with Forrester Research reporting that...
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