Microsoft Convergence 2015 â Keynote Highlights

Microsoft Convergence 2015 â Keynote Highlights

Microsoft Convergence 2015 â Keynote Highlights

Microsoft CEO Satya Nadella, Kirill Tatarinov and other Microsoft executives speak at the opening keynote for Convergence 2015. The keynotes focused on how it takes more than just technology to transform business with data – it requires creating a culture that empowers everyone to have access to data and insight. That’s when business transformation truly happens. For more from Microsoft Convergence 2015, visit: http://news.microsoft.com/convergence2015/

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Omnichannel Drives Seamless Customer Experience

In 2015, it was often debated whether "multichannel" and "omnichannel" were simply terms to be used interchangeably--a mere way of saying that a brand offered multiple channels of contact for their customers. Yet many argued that the differences, while subtle, are nonetheless critical to the customer experience approach. While multichannel does infer a brand presence across multiple channels, omnichannel focuses...
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