[Mobile Hero Story] AliExpress: E-Commerce on the Go

[Mobile Hero Story] AliExpress: E-Commerce on the Go

[Mobile Hero Story] AliExpress: E-Commerce on the Go

AliExpress, a global online retail marketplace, considers mobile its catalyst for international expansion. Collecting and analyzing mobile insights, the company revamped its mobile site and app to cater to new and repeat customers, respectively.

By Vocalcom

The Difference between Mobile and Web Engagement

When looking to create engaging mobile experiences with customers, it’s important to remember that the mobile and Web experience are not identical. Mobile un-tethers customers from a single location or device; they can be in their living room on their laptop one day, at a restaurant talking on their smartphone the next, and then using a store kiosk another day....
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