[Mobile Hero Story] Citibank: A Bank in Your Pocket

[Mobile Hero Story] Citibank: A Bank in Your Pocket

[Mobile Hero Story] Citibank: A Bank in Your Pocket

To help its increasingly connected Asian customers bank anytime, anywhere, Citibank employs an aggressive mobile-first strategy. New digital features are designed first for mobile before they’re scaled to other platforms. Across the APAC region, over 30% of digital transactions now occur on mobile.

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5 Reasons Live Chat Is Essential for Your Brand

Modern customer experience demands quality service at a rapid pace, and brands are constantly looking for ways to meet this expectation. While social media engagement and messaging apps are excellent paths to customer engagement for millennial customers and those on the go, live chat shows consistent promise as a prime channel for driving sales and customer satisfaction. An ATG Global...
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