Mobile Moments: The New Battleground for Customers

Mobile Moments: The New Battleground for Customers

Mobile Moments: The New Battleground for Customers

Mobile has reprogrammed our brains: we now turn to smartphones and tablets for instant information and action: weather forecasts, flight status, where to buy things at the best price, etc. It follows that every time a potential customer seeks an answer on their mobile device, there’s a chance to make a sale and cultivate a fan. If you’re there for them, they’ll love you. If not, you’ll probably lose out to someone else. According to Forrester Research, by 2017, 2.5 billion people will own smartphones and 905 million will use tablets at home and work – nearly three times as many as in 2013. Available services are still in their infancy, but entrepreneurial companies and huge corporations alike are already tooling for mobile moments and winning. What are their strategies and lessons learned so far? How has it changed the way they do business—and what are the implications for future innovation and economic growth?

By Vocalcom

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Conversational commerce is rapidly changing the way businesses engage with customers. Messaging apps, chat interfaces, and SMS continue to dominate as daily communication channels, paving the way for brands to find new and meaningful ways to deliver great service and drive brand growth. However, with all the different terms used these days to define this new revolution in customer experience,...
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