Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Microsoft CMO Chris Capossela’s Convergence 2015 general session focused on Microsoft's marketing transformation – lessons, mistakes, and best practices. As Capossela put it, “there are things that go far beyond technology”. Learn more at http://microsoft.com/convergence

By Vocalcom

Tips for Walking Through the Telemarketing Gate

The list of telemarketing best practices and suggested approaches for generating business is quite lengthy. One way to ensure a call is not a success, however, is a negative interaction with the gatekeeper who initially answers. Making a positive impression on these gatekeepers—often personal assistants or switch board operators—is crucial, as they typically have near complete control of whether the...
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