Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Microsoft CMO Chris Capossela’s Convergence 2015 general session focused on Microsoft's marketing transformation – lessons, mistakes, and best practices. As Capossela put it, “there are things that go far beyond technology”. Learn more at http://microsoft.com/convergence

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Driving Sales and Satisfaction with Live Chat

Of the numerous channels used to deliver customer service nowadays, live chat consistently leads with customers. An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful, while a U.S. Wireless Customer Care Full-Service Performance Study found that chat has become a leading contact source for customers, with 42% of customers using a live online chat...
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