Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Microsoft CMO Chris Capossela’s Convergence 2015 general session focused on Microsoft's marketing transformation – lessons, mistakes, and best practices. As Capossela put it, “there are things that go far beyond technology”. Learn more at http://microsoft.com/convergence

By Vocalcom

Analysis: The Federal Government Invests in Telemarketing

With the upcoming implementation of Obama’s Affordable Care Act in 2014, the federal government is going to be looking for ways to utilize telemarketing services in an attempt to explain aspects of the new act to U.S. citizens. Telemarketing investment by the government is nothing new, though. In 2012, the federal government spent over $322 million on telemarketing and call...
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