Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Forrester analyst David Johnson discusses the psychology behind big organizational changes, and one of them is the potential for resistance and anxiety in your organization's workforce. He shares insight into what companies can do to minimize this resistance and anxiety. To learn more about how Forrester can help on the path to digital mastery, visit: solutions.forrester.com/digital-business

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6 Golden Rules of Social Customer Service

Social customer service is more popular than ever. Between brands turning to messaging apps for conversational commerce and customers using social apps on the go, these channels are critical to customer engagement. According to a recent study by Global Web Index, more than 2.3 billion people worldwide are active social media users. How does this affect customer service? J.D. Power...
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