Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Forrester analyst David Johnson discusses the psychology behind big organizational changes, and one of them is the potential for resistance and anxiety in your organization's workforce. He shares insight into what companies can do to minimize this resistance and anxiety. To learn more about how Forrester can help on the path to digital mastery, visit: solutions.forrester.com/digital-business

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How Well Do You Know Your Own Customers?

If customers need to be your top priority, then why are business executives finding that what they thought about their customers realistically differs from what they want and need? The question of how best to know your customers is undoubtedly a tough one, but it’s still a question that has to be drilled in so that customer satisfaction, retention and...
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