Multichannel Customer Service: The Wells Fargo Way

Multichannel Customer Service: The Wells Fargo Way

Multichannel Customer Service: The Wells Fargo Way

Providing consistent multichannel support isn't easy. George Larribas, executive vice president, Wells Fargo Bank, chats with 1to1 Media about the steps Wells Fargo is taking to build its multichannel customer service strategy, along with lessons learned. Sponsored by inContact.

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Empowering the Customer With Self-Service

Delivering great customer service nowadays involves giving customers more options. While some may prefer to seek support or information by speaking directly to a live agent, many people prefer to search on their own. Self-service can pose a challenge for customer service: on one hand, it can frustrate customers and turn them away if the channels on which customers search...
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