Multichannel Customer Service: The Wells Fargo Way

Multichannel Customer Service: The Wells Fargo Way

Multichannel Customer Service: The Wells Fargo Way

Providing consistent multichannel support isn't easy. George Larribas, executive vice president, Wells Fargo Bank, chats with 1to1 Media about the steps Wells Fargo is taking to build its multichannel customer service strategy, along with lessons learned. Sponsored by inContact.

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The Role of SMS in Driving Sales and Customer Satisfaction

When one speaks of omnichannel strategy, social media platforms often come to mind. In addition to traditional voice, many brands using an omnichannel approach these days engage customers on numerous social media channels as well as through different modes of chat such as video and live chat. However, one channel that is sometimes ignored but equally meaningful for sales and...
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