Part 4: Sales, Service, and Lightning Case Study featuring Merck - Salesforce World Tour Chicago

Part 4: Sales, Service, and Lightning Case Study featuring Merck - Salesforce World Tour Chicago

Part 4: Sales, Service, and Lightning Case Study featuring Merck - Salesforce World Tour Chicago

Jamie Domenici, VP Product Marketing, Salesforce presents a vision for how pharmaceutical company Merck might use Sales Cloud, Service Cloud and Salesforce1 Platform with Lightning to deliver superior customer service to their patients. Domenici also announces Sales Cloud Engage, powered by Pardot. Sales Cloud Engage incorporates the power of Pardot's B2B marketing automation platform into Sales Cloud. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

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Exploring Automation in Customer Service

Oftentimes, it can seem that the most efficient and useful tools for contact center agents can also be the most frustrating for customers. When customers place phone calls to a contact center, they do so with the hope of speaking to a real, live attendant. But, as anyone who’s worked in this space knows, the number of agents to callers...
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