Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Marc Benioff, Chairman and CEO Salesforce, announces Salesforce for HR, a new solution to transform employee engagement. Next, Kris Muller, VP Marketing, Salesforce, presents a vision of how Coca-Cola uses Salesforce Marketing Cloud, Salesforce Community Cloud, and Apps built on Salesforce1 Platform to build 1:1 customer journeys and reimagine customer, partner and employee engagement. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

By Vocalcom

Connecting Customers Worldwide with a Multi-channel Vision

Earlier this year, German men’s retailer Hugo Boss held a 20th anniversary event in London and, in doing so, opened the digital doors wide to invite the rest of the world. Called Red Never Follows, the luxury retailer turned a single-location event—which featured work by 20 different artists and brought in 60,000 people—into a global event attracting 10 times the...
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