Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Marc Benioff, Chairman and CEO Salesforce, announces Salesforce for HR, a new solution to transform employee engagement. Next, Kris Muller, VP Marketing, Salesforce, presents a vision of how Coca-Cola uses Salesforce Marketing Cloud, Salesforce Community Cloud, and Apps built on Salesforce1 Platform to build 1:1 customer journeys and reimagine customer, partner and employee engagement. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

By Vocalcom

The Rising Trend of Mobile Customer Engagement

The steady rise of smartphone use marks a clear shift in the way people communicate these days—and how customers engage with businesses. Just this past week, Apple shattered its own records and posted the biggest profit in corporate history by selling 74 million iPhones in a single quarter.  According to Smart Insights’ recent study of mobile marketing statistics reflecting the...
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