Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Marc Benioff, Chairman and CEO Salesforce, announces Salesforce for HR, a new solution to transform employee engagement. Next, Kris Muller, VP Marketing, Salesforce, presents a vision of how Coca-Cola uses Salesforce Marketing Cloud, Salesforce Community Cloud, and Apps built on Salesforce1 Platform to build 1:1 customer journeys and reimagine customer, partner and employee engagement. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

By Vocalcom

Social Media: A Core Business Element for Contact Center Success

Customer experience management is critical to a company’s success. A large part of this involves tailoring service programs to incorporate channels of communication based on individual customer’s preferences. One such channel is social media – and it’s becoming increasingly popular. In a recent survey commissioned by market research firm Aberdeen Group on trends impacting contact center services, it was found...
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