Raymond McCauley at SU Summit Spain

Raymond McCauley at SU Summit Spain

Raymond McCauley at SU Summit Spain

"I´m Raymond McCauley Chair Digital Biology at Singularity University. I´m so happy to be here in the Teatro de la Maestranza. It´s such a beautiful place. I can no wait for tomorrow!" More at http://singularityu.org/global/summits/

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Part 3 - Top Three Ways to Master the Cross-Channel Customer Experience

The significance of multi-channel marketing has not gone unnoticed by some of the leading companies out there, and that’s because the statistics don’t lie. Specifically, 80 percent of shoppers are more likely to do business with a company who offers easy and flexible interaction across all channels. Moreover, 70 percent of retailers find cross-channel customers more profitable because they spend...
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