REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want — and keep them connected to the local store experience that's at the heart of the brand.

By Vocalcom

10,000 Years of Hold Time is a Lot of Waiting

Nearly 60 percent of consumers are not willing to stay on hold for more than 60 seconds, according to a recent survey from Velaro. However, according to a new poll this year, 86 percent of American consumers are put on hold every time they call a business. Ready for the icing on the cake? The average person will spend 1.2...
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