REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want — and keep them connected to the local store experience that's at the heart of the brand.

By Vocalcom

What is WebRTC?

WebRTC (real-time communications) is a communications standard that enables Web application developers to write rich, real-time multimedia applications – such as video chat – on the Web. However, unlike previous developments, WebRTC doesn’t require additional plug-ins, downloads or installations because the Web browser is the application itself; it comes fully equipped with everything you need to engage in real-time, multimedia...
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