REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want — and keep them connected to the local store experience that's at the heart of the brand.

By Vocalcom

7 Strategies for Collecting Customer Feedback

Customer feedback allows companies to better understand what is working well and what areas need improvement. To deliver the best customer service, it's important to understand how your customers feel and give them a chance to tell you why. But how efficiently does your brand collect this information? Here are seven best practices for taking a strategic approach toward collecting...
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