REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

REI Uses Digital to Bring Outdoor Customers Inside

Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want — and keep them connected to the local store experience that's at the heart of the brand.

By Vocalcom

Salesforce.com Continues Its Social, Mobile Movement

Companies everywhere have come to embrace the power of both mobile and social technology. And with the recent reveal of its new Communities module, Salesforce.com – a proud Vocalcom CRM partner – continues to raise the bar as a pioneer in this revolutionary technological space. Armed with cloud technology for the purposes of increasing sales, marketing and service, the new...
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