Salvatore Ferragamo Tesetmonial Video - SAP CRM powered by SAP HANA

Salvatore Ferragamo Tesetmonial Video - SAP CRM powered by SAP HANA

Salvatore Ferragamo Tesetmonial Video - SAP CRM powered by SAP HANA

Salvatore Ferragamo, one of the world's leaders in the luxury goods sector and whose origins date back to 1927. With over 3,800 employees and a network of over 630 mono-brand stores. Hear how Salvatore Ferragamo is using SAP CRM powered by SAP HANA to open a wide perspective for the future.

By Vocalcom

Omnichannel Drives Seamless Customer Experience

In 2015, it was often debated whether "multichannel" and "omnichannel" were simply terms to be used interchangeably--a mere way of saying that a brand offered multiple channels of contact for their customers. Yet many argued that the differences, while subtle, are nonetheless critical to the customer experience approach. While multichannel does infer a brand presence across multiple channels, omnichannel focuses...
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