SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

Relying on Data-Driven Decision Making in the Call Center

Today’s heavy technological reliance is no longer tied to smartphones and phablets; it’s spilled over into the job market in a very significant way. How so? Four words: Data-driven decision making. A major detriment to any contact center is poor employee retention so, needless to say, any tool that can help heighten retention should be considered. As a solution to...
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