SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

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Why Your Financial Service Company Needs Powerful CRM Technology

In an uncertain economy, one thing is for sure: People need to trust their bankers more than ever. So, as a financial service company, how can you ensure that you provide reliable service for your customers? By investing in a powerful customer relationship management (CRM) platform, of course. As this video by Salesforce describes, CRM platforms can help your financial...
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