SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

6 Essential Steps for Reducing Customer Churn

Customers nowadays have so many choices when it comes to choosing brands, making it challenging for companies to deliver greater customer experiences than their competitors. Showing appreciation for happy customers through loyalty programs and marketing offers may keep these customers satisfied, but what about your unhappy customers?Customer churn is a dismal reality when these customers are ignored, stifling brand growth...
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