SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

Voice Channel Still Dominates in Customer Service

With the numerous channels used for customer service these days, one might question if the traditional voice channel will one day become obsolete. Do customers really want to call for service instead of sending a quick tweet? Wouldn't a short email or text message yield a quicker answer? Customer service efficiency on any of these channels depends on a brand's...
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