SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

The Voice of the Millennial Customer: Is Your Brand Listening?

Millennials have the distinction of being the first generation to have been born and raised in our modern digital world. They not only rely on social media and apps for leisure and convenience, but they are essentially trendsetters who play a pivotal role in brand success. Restaurant chains such as Pizza Hut and McDonald’s have shifted toward fresher ingredients and...
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