Social media in 2013

Social media in 2013

Social media in 2013

What will be the social media trends of the year ahead? Jeff Jarvis, author of "Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live", and musician and social media artist Amanda Palmer explore the impact of social on business, government, and individuals with The Economist's Robert Lane Greene at The Economist's World in 2013 Festival on December 8th 2012.

By Vocalcom

Top Tips for Shifting Your Customer Demographic

While all customers are becoming increasingly multi-channel today, taking a targeted multi-channel approach can also help brands expand their business to engage new demographics.  Consider Hennessy, an upscale cognac from French company LVMH (Louis Vuitton, Moët Hennessy). The brand wanted to reach a younger audience, and so it created a multi-channel campaign that included a micro-site featuring rap artist Nasir...
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