Steve Jobs introduces PowerPC G3 and Apple Online Store (1997)

Steve Jobs introduces PowerPC G3 and Apple Online Store (1997)

Steve Jobs introduces PowerPC G3 and Apple Online Store (1997)

Steve Jobs unveils the PowerPC G3 chip along new Power Mac G3 & PowerBook G3. Perhaps more interesting is the unveiling of the Apple Online Store. Apple would now sell computers direct, both over the web and the phone. The Apple Store was a runaway success, and within a week was the third-largest eCommerce site on the web. HIGHLIGHTS: 00:00. Think Different ad 02:00. PowerPC G3 unveiling 08:00. PowerPC G3 video 11:34. PowerPC G3 demo with Phil Schiller (Phil's very 1st time on stage with Steve!) 23:00. Distribution strategy 30:00. CompUSA CEO 32:44. Apple Online Store announcement and demo 41:34. Build to order 43:15. Apple Factory video (2:30 min) 47:35. Dell’s online store story 49:35. Steve takes a Jab at Michael Dell (MUST WATCH) Date: November 10, 1997 Location: Steve was 42 years old

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Top Tips for Promoting Your Product Launch over Multiple Mediums

There is much that can be learned from French jeweler Cartier’s latest campaign for the launch of its Paris Nouveau Vague collection. In fact, Cartier’s approach, which used e-mail, social videos and a branded magazine, landed it a spot in Luxury Daily’s top 10 luxury brand multi-channel marketers of Q3 2013. There were several strong points to Cartier’s strategy: Multiple...
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