Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Focusing your strategic planning to be centered around the customer is the only competitive advantage in the Age of the Customer. Forrester VP, Research Strategy, Kyle McNabb shares insights into how many executives believe this and how to make the shift. Learn more about what it means to be customer obsessed: https://solutions.forrester.com/age-of-the-customer

By Vocalcom

How to Transform Contact Centers into Customer Engagement Centers

In the past, contact centers have often played a passive role in customer service, handling inquiries without necessarily taking a dominant position in a brand’s overall customer service strategy. However, modern times have radically transformed the contact center into a dynamic, proactive customer engagement center. Indeed, more and more brands are recognizing their critical role in delivering great customer experiences...
View Full Article