Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Focusing your strategic planning to be centered around the customer is the only competitive advantage in the Age of the Customer. Forrester VP, Research Strategy, Kyle McNabb shares insights into how many executives believe this and how to make the shift. Learn more about what it means to be customer obsessed: https://solutions.forrester.com/age-of-the-customer

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Social Media Analytics in the Call Center

For call center agents, approaching consumers on Twitter can be an intimidating proposition. On the one hand, it seems simple enough to send a tweet and respond to a mention of your brand. But, how do you know if the issue is something that needs to be added to your call center queue? Enter social media analytics: a new technology...
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