Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Focusing your strategic planning to be centered around the customer is the only competitive advantage in the Age of the Customer. Forrester VP, Research Strategy, Kyle McNabb shares insights into how many executives believe this and how to make the shift. Learn more about what it means to be customer obsessed: https://solutions.forrester.com/age-of-the-customer

By Vocalcom

Connecting Customers Worldwide with a Multi-channel Vision

Earlier this year, German men’s retailer Hugo Boss held a 20th anniversary event in London and, in doing so, opened the digital doors wide to invite the rest of the world. Called Red Never Follows, the luxury retailer turned a single-location event—which featured work by 20 different artists and brought in 60,000 people—into a global event attracting 10 times the...
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