Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Focusing your strategic planning to be centered around the customer is the only competitive advantage in the Age of the Customer. Forrester VP, Research Strategy, Kyle McNabb shares insights into how many executives believe this and how to make the shift. Learn more about what it means to be customer obsessed: https://solutions.forrester.com/age-of-the-customer

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How to Use Facebook Messenger to Offer Great Customer Experiences

Like other social platforms, Facebook is constantly evolving to offer optimized features for its users. Brands have also taken notice in recent years, often integrating Facebook into their omnichannel strategy for customer service through the creation of company pages for customer feedback and support. However, it's only recently that Facebook itself has acknowledged its potential for business by creating features...
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