Student Impressions of FIELD 2014

Student Impressions of FIELD 2014

Student Impressions of FIELD 2014

Each January, over 900 first-year MBA students from Harvard Business School travel to various locations worldwide to develop new product or service concepts for global business partners. Watch student teams working on the ground in-country, and hear what they have to say about the power of field-based learning, the opportunity to apply classroom lessons to the real world, and what they will take away from the FIELD 2 experience.

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The modern customer is often on the go, seeks timely support, and wants a seamless experience. While such demands may be met through advanced technologies, the human touch remains essential. According to a Harvard Business Review article on the science of customer emotions, when a major bank recently unveiled a credit card targeted to millennials and designed to evoke emotional...
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