Talk to me, Not at me: Testing for a Better Customer Experience

Talk to me, Not at me: Testing for a Better Customer Experience

Talk to me, Not at me: Testing for a Better Customer Experience

In today’s data-driven world, consumers tell you more about what they want every time they engage with your brand. Successful marketers will use these indicators to offer their audience exactly what they want across all channels throughout their entire journey. Watch the on-demand webinar from Maxymiser's Dan Toubian and Marketo's Kristen Kaighn to discover: - Best practices in testing across multiple channels - How to use digital behaviors to personalize the customer journey - Real-life examples of driving value of customer engagement

By Vocalcom

The Complexity of the Contact Center Customer Ecosystem

When it comes to customer service, getting it “right” feels like the easiest thing in the world. Just ask the customer what they want, surely. The problem with this approach, though, is that customers often have varying needs and priorities depending on their circumstances. Furthermore, customers have preferences in how they engage with contact center agents. While the emergence of...
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