Talk to me, Not at me: Testing for a Better Customer Experience

Talk to me, Not at me: Testing for a Better Customer Experience

Talk to me, Not at me: Testing for a Better Customer Experience

In today’s data-driven world, consumers tell you more about what they want every time they engage with your brand. Successful marketers will use these indicators to offer their audience exactly what they want across all channels throughout their entire journey. Watch the on-demand webinar from Maxymiser's Dan Toubian and Marketo's Kristen Kaighn to discover: - Best practices in testing across multiple channels - How to use digital behaviors to personalize the customer journey - Real-life examples of driving value of customer engagement

By Vocalcom

The Wait is Over: Callbacks are Key to Efficient Customer Service

Customer service has evolved beyond the days of only calling for support, as modern-day customers may typically choose from multiple channels for service. Despite the choice in channels, voice certainly remains a preferred channel for support—especially when service situations become complex. An American Express study found that 46% of customers prefer to talk to customer service agents over the phone...
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