Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Join Marketo's Jessica Langensand and Optimizely's Allison Sparrow in this informative webinar on A/B testing ideas and best practices.

By Vocalcom

Driving Brand Success Through Customer Empowerment

When consumers choose to give a brand their business, they generally have many options. Whether it be an airline, a retail brand, or a hotel chain, companies should never lose sight of the fact that their customers are choosing them. This trust in a brand therefore deserves to be rewarded with exceptional service, and a key to its delivery is...
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