Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Join Marketo's Jessica Langensand and Optimizely's Allison Sparrow in this informative webinar on A/B testing ideas and best practices.

By Vocalcom

In the World of Contact Centers, More May Not Be Merrier

We’ve all heard the saying, “the more the merrier.” In the world of the contact center, though, this phrase is often met with more than a little ambivalence. For example, the more customer loyalty you have, the better; however, the more systems your company operates on, the worse. That’s exactly what happened for one client of ours – teleservices provider...
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