Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Join Marketo's Jessica Langensand and Optimizely's Allison Sparrow in this informative webinar on A/B testing ideas and best practices.

By Vocalcom

Dialer Technology Key for Lenders and Compliance Management

Lenders need to start better optimizing their predictive dialer platforms for improved compliance management, according to the Auriemma Consulting Group. The need for more powerful predictive dialer technology is being brought on by new legal requirements within the Dodd-Frank Act, which, according to reports, “made significant changes to federal preemption and expanded states’ lawmaking and enforcement authority.” These changes have...
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