Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Test for Success: A Guide to A/B Testing on Emails

Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Join Marketo's Jessica Langensand and Optimizely's Allison Sparrow in this informative webinar on A/B testing ideas and best practices.

By Vocalcom

Yet Another Telemarketing Blunder - and What You Can Learn From it

Telemarketing software and services are misused more often than we think. In fact, recently, the Canadian Radio-television and Telecommunications Commission (CRTC) issued two notices of violation that totaled $17,000 in penalties due to the use of robocalls by politicians and political parties. With all the benefits of telemarketing software, it should be put to good use; the best way to...
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