Testimonial from AIMIA Proprietary Loyalty Singapore

Testimonial from AIMIA Proprietary Loyalty Singapore

Testimonial from AIMIA Proprietary Loyalty Singapore

Interviewee: Chen Peng, General Manager, AIMIA Proprietary Loyalty Singapore

By Vocalcom

The Complexity of the Contact Center Customer Ecosystem

When it comes to customer service, getting it “right” feels like the easiest thing in the world. Just ask the customer what they want, surely. The problem with this approach, though, is that customers often have varying needs and priorities depending on their circumstances. Furthermore, customers have preferences in how they engage with contact center agents. While the emergence of...
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