The Omni-Screen Customer: Time Warner Cable Tunes In

The Omni-Screen Customer: Time Warner Cable Tunes In

The Omni-Screen Customer: Time Warner Cable Tunes In

In this video Q&A, Sean Coar, Time Warner Cable Media Group's VP of Strategy & Business, explains how the company identifies target audiences, tunes messaging based on device type, and develops omni-screen content that engages its viewers.

By Vocalcom

Omnichannel is the Key to a Seamless Customer Experience

It seems that many brands nowadays are taking an omnichannel approach by embracing social media, SMS, chat, email, and video in addition to the traditional voice channel. Taking this approach, however, is not quite the same as delivering an optimized omnichannel experience. Accenture reports that 65% of consumers are frustrated by inconsistent experiences across channels, while Forrester further reports that...
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