The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

In this Take 30 With 1to1 Media webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.

By Vocalcom

Targeting Generations X, Y and Z with Social Call Center Software

While there are always new communication trends popping up throughout the call center community, one option that is quickly becoming a preferred method (for young people, especially) is online service. It is important, however, not to ignore the older segment of the population as you foster the growth of this preferred channel for younger individuals. That’s because contrary to popular...
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