The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

In this Take 30 With 1to1 Media webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.

By Vocalcom

Salesforce's Marketing Cloud for Your Social Media Strategy

Social media is rapidly becoming today’s call center, especially when it comes to customer inquiries and service. But if you consider yourself new to the social-media extravaganza, the wealth of online options available to your call center can be overwhelming. Before you start worrying and over analyzing, consider solutions offered by today’s top CRM providers, like Salesforce, who offers the...
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