The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

In this Take 30 With 1to1 Media webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.

By Vocalcom