Trufa's Experience on the Startup Focus Program

Trufa's Experience on the Startup Focus Program

Trufa's Experience on the Startup Focus Program

Trufa discusses how the SAP Startup Focus Program brings the best of both worlds together: the startups bring the innovations, and SAP as a global player allows startups to reach out to markets and enterprises worldwide.

By Vocalcom

5 Steps for Building Customer Trust

Customers like to do business with brands that show appeal and savviness, perhaps using clever marketing campaigns and offering great loyalty programs. Indeed, attracting customers is one step to gaining their long-term loyalty, but a critical step must take place before any customer becomes a loyal follower: building the customer’s trust. It’s one thing for a brand to be likeable...
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