Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Moderator: David Rosen, Head of Strategy, Analytics and Consumer Insights, TIBCO Nanne Bos, Head of Global Branding, ING Bank Ard Bossema, Head of Shopper Marketing, Digital and eCommerce, Grolsch Karlijn Vogel-Meijer, Social Media Manager, KLM Sabrina Naouri, Online Marketing Manager, Telfort Netherlands Customer Festival 2014

By Vocalcom

Chat Bots: Automated Service Meets the Human Touch

Many brands these days count personalization as a top priority in customer experience. Customers value their time and look for efficiency, yet they still want experiences tailored to their needs. Automated service delivered through such technologies as IVR and click-to-chat buttons can ensure efficiency, and the prospect of connecting to an agent provides the human touch that customers continue to...
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