Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Moderator: David Rosen, Head of Strategy, Analytics and Consumer Insights, TIBCO Nanne Bos, Head of Global Branding, ING Bank Ard Bossema, Head of Shopper Marketing, Digital and eCommerce, Grolsch Karlijn Vogel-Meijer, Social Media Manager, KLM Sabrina Naouri, Online Marketing Manager, Telfort Netherlands Customer Festival 2014

By Vocalcom

Part 4 - What Makes a Call Center Application Addictive?

Social media has undoubtedly turned the business world upside down. Not only has it become a strategic selling tool, a powerful brand builder and an influential marketing platform, but it has also become a way for businesses to get excited about the work they do. Consider that it took 38 years for the radio to reach 50 million users while...
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