Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Moderator: David Rosen, Head of Strategy, Analytics and Consumer Insights, TIBCO Nanne Bos, Head of Global Branding, ING Bank Ard Bossema, Head of Shopper Marketing, Digital and eCommerce, Grolsch Karlijn Vogel-Meijer, Social Media Manager, KLM Sabrina Naouri, Online Marketing Manager, Telfort Netherlands Customer Festival 2014

By Vocalcom

6 Tips for Optimal Mobile Customer Engagement

It’s no secret that mobile use is on a steady rise. The latest KPCB mobile technology trends report found that, as of May 2015, mobile digital media time in the U.S. is much higher at 51% compared to desktop at 42%. Consumers are also turning to their mobile devices for product research and purchases: Prosper Mobile Insights indicates that 81%...
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