Twitter is the kind of tool that virtually any industry can leverage to realize unique advantages and obtain its ultimate objective. Whether you’re a startup restaurateur looking for innovative new menu options, a florist hoping to better promote its super competitive wedding package specials or a radio show attempting to hold more polls and contests, Twitter is the place to go. With the advent of social media platforms like Facebook, Twitter and Pinterest, digital and multi-channel customer service has become integral for forward-thinking contact centers looking to gain a competitive edge.
In part one of this series, we explained how Paramount Pictures garnered massive attention and promoted one of its feature films via the social media platform. Now, let’s take a look at how one quirky online marketplace gained a strong foothold in its space thanks to the infamous art of tweeting.
Online marketplace Etsy, which specializes in handmade, vintage and craft items available through its individual shops, was having a problem. The company needed a way to increase website traffic in order to augment sales and build a following of loyal customers. As a solution to this problem, Etsy began to ask individual sellers to link its shops to Twitter by adding a tweet and follow button on its store’s homepage. As a result, the brand enjoys approximately 1.3 million tweets per month. Not only this, but it experiences about 825,000 clickbacks to its website every month, gaining 200,000 Twitter followers during the process.
This type of scenario can very easily translate to the contact center industry. Looking to promote that 30-day free trial on your renowned hosted call center solution? Done. Trying to showcase the unique differentiators of your disruptive, cloud-based offering to a mass amount of people? Easy.
In the last installment of this series, we’ll take a look at one last heavy hitter who absolutely dominated this social media domain, so stay tuned!