If you’ve been keeping up with this series, you’ll know that there are many ways that one’s telemarketing strategy can accidentally go wrong. So far, we’ve covered: lack of segmentation; letting data slip through the cracks; not letting your creative sparks fly; and improper staffing. Let’s jump right into our final two ways you may be jeopardizing your telemarketing strategy – missing the target audience and creating ill-defined goals and/or expectations.
5. Missing the Target Audience
A large part of your telemarketing campaign’s overall success is based on when and who you’re actually calling. Effective marketing translates to effectively reaching out to your audience. In addition to the demographic of your callers (something we previously touched upon) consider the timing of your call. It’s not about how many calls you’re completing, but how those calls are being received. The last thing anybody wants is a call right before they begin dinner or as soon as they hop in the car to drive to work.
6. Creating Ill-Defined Goals and/or Expectations
Are your telemarketing initiatives driven by sales rather than meeting customer service standards or delivering on customer expectations? If so, this should be a big wake up call for you. While getting leads from calls is a great business objective, it should not be the top priority when it comes to one’s telemarketing strategy. A few solid customer relationships born from positive customer experiences will prove far more valuable than a few extra calls being completed by the end of the day. This is why setting goals that are too high or unrealistic risk positioning your team for struggle or failure.
As you can see, in addition to implementing powerful telemarketing software, there are many things you can do to further your telemarketing campaign. Now get to it!
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