2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. Leading marketing and sales teams build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning. Learn how: http://www.cebglobal.com/topinsights

By Vocalcom

Part 1 - Exploring the Core of the Salesforce Platform

Enterprise application development has been hit by the explosion of the “social revolution” – a time when the forces of social and mobile collided headfirst. Smart connected devices have since seen a rise in the workplace like never before. And as such, competitive legacy platforms offered prior to this revolution are now oftentimes considered too slow, complex and expensive. Conversely,...
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