2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. Leading marketing and sales teams build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning. Learn how: http://www.cebglobal.com/topinsights

By Vocalcom

6 Millennial Customer Expectations Every Brand Should Meet

Millennials are well known for their digital and often nomadic lifestyle, as well as their willingness to spend serious money on the brands they love. Indeed, a recent Nielsen report cites that this generation spends more than $65 billion per year and influences more than $1 trillion in total consumer spending. Furthermore, when it comes to customer experience, their habits...
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