2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

2014 Top Insights for Sales and Marketing Executives

As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. Leading marketing and sales teams build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning. Learn how: http://www.cebglobal.com/topinsights

By Vocalcom

The Double A's of Customer Complaints: Acknowledge and Apologize

Understanding, sympathy, empathy and compassion – these are all valuable and necessary traits for a customer service rep; however, these emotions can easily get lost while interacting with a particularly rowdy customer. Even more, today’s call center interaction is much different than that of yesteryear, where it now involves multiple lines of communication, including social, Web and mobile. To ensure...
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