2014 Top Insights for the World's Leading Executives

2014 Top Insights for the World's Leading Executives

2014 Top Insights for the World's Leading Executives

CEB is helping executives and their teams address the five critical areas of change that have significant implications for organizations worldwide. Learn how: http://www.cebglobal.com/topinsights.

By Vocalcom

5 Key Words for Building Customer Centricity

Customer experience these days is far more personal than it once was. It’s no longer enough to take a reactive approach: Customers seek proactive and humanized brand engagement that takes their perspective, not the brand’s. Indeed, customer centricity begins with assuming the customer’s point of view and asking at every step of the journey, “Is this what the customer wants?”...
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