AB Testing in Microsoft Dynamics Marketing

AB Testing in Microsoft Dynamics Marketing

AB Testing in Microsoft Dynamics Marketing

A/B testing is a simple way of performing hypothesis testing with two variants or samples. With Microsoft Dynamics Marketing 2015 update we have introduced A/B testing with email promotional campaign. Watch this video to learn how you can use A/B testing to fine-tune your marketing communications to your target segment. For more information, visit http://www.microsoft.com/en-us/dynamics/crm-customer-center/default.aspx, and http://go.microsoft.com/fwlink/?LinkId=394323.

By Vocalcom

6 Ways Technology Can Enhance the Customer Experience

Giving customers a seamless experience is the rule these days, and technology is vital to making it possible. The challenge, however, lies in making each experience effortless as well, as technology that is poorly implemented or demands too much from the user can seriously compromise the experience. For this reason, many would argue that the answer is not just using...
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